The PENN Fathom™ Electric Reel is built for deep-drop fishing where depth, weight, and resistance demand consistent power and control, using a high-torque electric motor to retrieve…

There’s a shift that takes place along the North Carolina coast when June approaches, and you can see it in the marinas, in the steady preparation of…

With spring just getting here.  it’s time to start thinking about fishing. Bluefish is one of the first species to hit the Carolina Coast. We wanted to…

The Dolphinfish, known to anglers as Mahi, may be the most perfectly designed gamefish in the ocean. Brilliant gold, electric blue, and vivid green, it looks like…

There are days along the North Carolina coast when the ocean looks calm, almost too calm, like it’s hiding something. Then, out of nowhere, it happens. Birds…

I’ve run those yellow boats, not idling around either, but wide open, throttles down, heading toward someone’s bad day. Because that’s what it nearly always was. Nobody…

Gulf flounder fishing is one of those pursuits that appears deceptively simple, drop bait to the bottom and wait, yet it consistently rewards anglers who understand the…

Fishing for the next generation will not disappear, but it will almost certainly feel different,  shaped by pressures, technology, and a changing relationship with the water itself.…

For the past several years,  I make my annual pilgrimage to the guru of Bonito fishing off the Carolina Coast to Captain Lee Parsons of Wrightsville Beach.…

Every year along the Carolina coast, there comes a moment when winter finally begins to loosen its grip. The mornings are still cool, but the air carries…