There’s a reason some boats come back with fish and others come back with stories. It’s not luck, and it’s not always bait. More often than not,…

Spring bass fishing in the Carolinas has always been about timing, confidence, and keeping things simple, and in 2026 that still holds true, even as lure options…

The Carolina coast is full of inlets that shift, shoal, and break in ways that demand respect, but a handful have earned reputations over decades for being…

The PENN Fathom™ Electric Reel is built for deep-drop fishing where depth, weight, and resistance demand consistent power and control, using a high-torque electric motor to retrieve…

There’s a shift that takes place along the North Carolina coast when June approaches, and you can see it in the marinas, in the steady preparation of…

I recently got the opportunity to visit the Clarkspoon facility in Morehead City, NC. It was not only a great walk down memory lane for me, it…

Fishing the Carolinas and Georgia coast is a different game. Strong tides, constant wind, open sounds, shallow flats, and tight creeks all demand control. In this environment,…

Spring on the Carolina coast is not a fixed season, it’s a moving target. And nothing influences the redfish bite more right now than the combination of…

After leaving the wonderful world of being a fishing guide in 2001, I entered the corporate side of the marine industry. Within a few short weeks, I…

There’s no official start date for bass fishing season in the Carolinas. No opening bell, no announcement. It begins the same way it always has, quietly, with…